Why Facebook Marketing is important for small businesses in London


Recently, this year, Facebook has generated an unfavourable press because of its data collection policies. But still, can’t deny the fact it is still the most famous and useful platform for small businesses in search of potential customers. According to a survey, there are 50 million business pages on Facebook that are currently running, with over 80% of these small businesses already creating a significant presence on the platform.

We as consumer spend on average over two hours daily on social media. So, those Small businesses who are spending a significant proportion of their day sharing relevant content, are more likely to get a bigger reward.

Today, we will discuss why Facebook marketing is important for small businesses. By reading this, you can get an idea of how you can utilise social media marketing for your small business.


Why use Facebook Marketing to advertise a business?


When a person starts a business, he takes many things into account and among tons of important things, he might question the need of using Facebook. Let’s find out the answer to this confusion.

Here are some of the reasons why you should have a strong presence on social media platforms like Facebook.


  • Customer Interaction:


Customer interaction is the most critical thing in the current marketing scenario. People are on social media platforms because they want to get everything at a single click away. That’s fair enough!

But keeping them engage with your business is vital. You can set up a Facebook page or a group to interact with people. They comment on a post; you can get the right idea of what they think about your product.


  • Give a personal touch to business:


Getting good connections for your business matters a lot, especially if you run a small business. You need to communicate with the people and grow your relationship with them. using Facebook helps you to create a clear business image by allowing interaction with others. This way you can get a more personal experience then you get on a TV.


  • SEO:


Facebook Marketing also helps in SEO. When you create a Facebook page with relevant content on it, google index it and improves the credibility of your business. It starts showing in users’ news feed, and this is the point from where your success starts.


  • Beat your competitors:


Facebook Marketing solely is not to get sales but to beat your competitors too. They might be there and doing well. So, in this competitive environment, lagging can cost your business more.


  • Save Money:


Besides other benefits, one of the main advantages of using Facebook marketing for promoting your business is it is free. Yes, you don’t need to pay to put your business on the platform. It is free to create a page and start inviting your customers. With quality products, you can beat your competitors because you and your customers will have stronger communication.

These are only a few of the benefits of using social media and Facebook Marketing as an essential tool for the growth and development of small businesses.

For more details and advice, Please request a free consultation.

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