How to Improve Your Website SEO
Knowing how to rank well on search engines is a difficult task that requires work and perseverance. SEO (search engine optimisation) involves identifying keywords specific to your business niche, and then working them into your website content. In this article we’re going to discuss how to improve your website SEO.
1. Know your keywords
Keywords are (unsurprisingly) the key to improving your website SEO. Keywords are terms that your potential customers search, and are your way of directing them to your business. If you’re only looking to capture local/regional business, it’s likely these will involve a location (e.g. London or Surrey).
If you’re unsure what your keywords might be, there are plenty of tools online that can help you. Google Analytics is ideal for this, and it’ll even identify more niche keywords that’ll rank better. If this seems like too much for you, then you can employ someone to do the legwork.
2. Don’t try to compete with popular keywords
The biggest skill in improving your website SEO is to find keywords that aren’t searched as much in order to rank higher. For example, if you run a florist, using a key phrase such as “London florist” will just get lost several pages down, particularly if you’re competing with big, well-established names. Identify lesser-searched keywords that will improve your ranking, and then consider changing them once you’re more established on search engine databases.
3. Make your content unique
Once you have keywords, the best way to increase your website SEO ranking is to publish regular, unique content, such as on a blog. You’ll want your standard website text to also be optimised, but a blog allows you to associate a greater range of keywords with your site.
It’s crucial that all content is unique though. Google is intelligent when it comes to copied content, and using it can not only damage your rankings, it can land you in trouble. If you don’t feel this is something you can do well, consider hiring a writer to produce your content.
4. Use plenty of backlinks
Backlinks are links to other content, whether this is on your website or elsewhere. The key is to link to reputable websites that hold their own search engine value. Backlinking massively improves your website SEO, but only if done effectively. Fewer intelligently placed links are more effective than dozens of useless links.
The other thing to bear in mind is rather than using “link here” or some other standard phrase, describe the page you’re linking to. For example, if you’re linking to a London-based engineer, use this phrase, or the business name. Both of these will be full of relevant and useful keywords that’ll improve your website SEO.
The key to improving your website SEO is having a planned strategy. Work out where you want to rank, how much competition there is in your niche, and how you’ll work with this. However, if this seems like it’s beyond your marketing ability, then there are plenty of professionals dedicated to this exact thing.