Many small business owners might not see the point in hosting a business website, particularly if they offer small or local services. However, in this modern age, so much is done online that having a website has become an important, and necessary, part of any business. In this article, we’re going to look at why a website is useful, even for a small business. Improve your website SEO
1. It gives you somewhere to collect useful information
If nothing else, having a business website gives you somewhere to post important information, such as location, opening hours, type of business, and much more. Customers expect to be able to find this information online, even for the smallest businesses, and sites like Google need somewhere to pull the information from. (what are the benefits for online marketing). Having a business website is the perfect way to offer this information.
what are the benifitf for online markting) Having a business website is the perfect way to offer this information.
2. A business website provides opportunity for more business
The main purpose of a business website is to drive traffic, both from potential and return customers, towards your business. The best way to do this is to use SEO (search engine optimisation) text. Including things such as your location and the purpose of your business in properly constructed text will cause you to rank high on search engines, which will drive traffic to your business. Even if it’s just someone searching “London vegan coffee shop” to see what’s in their area, this is a potential customer you would have otherwise missed out on.
3. A business website gives you a base for interacting with customers
Nowadays, customers expect you to have a business website. Not only that, but it gives you a good platform for linking all of your social media together. Most businesses will have a Facebook page, and possibly Twitter, and your website is the ideal place to provide links to these pages. Also, it gives your customers a way of communicating with you if necessary.
4. It gives you a way to show your products or services
One of the most important purposes of a website, regardless of your sector, is to show off your products or services. This can be in the form of a catalogue, customer testimonies, or galleries of previous jobs, but the intention is to provide something along the lines of a CV. This will help potential customers build faith in your brand, and increase the likelihood of them using you.
5. It can be a cost-effective marketing solution
No one says your website has to cost money. Many companies, such as WordPress, Wix, or Weebly all offer free hosting. They make their money through advertisement, and being able to host a free website gives you the chance to reach many more customers without spending anything. Why would you pass up this opportunity?
Having a business website is a must in this day and age, not least because customers simply expect you to have one. Not having a website, regardless of the size of your business, can be damaging to your image and reputation, so there’s absolutely no reason why you shouldn’t get involved.