Facebook targeted adverts are a massive help to businesses looking to improve their reach on social media. (Five digital marketing tips for local and small businesses) There are a wide range of different options to choose from, allowing companies to target both wide-ranging groups and very specific niches. In this article we’re going to discuss the types of targeting options available for Facebook targeted adverts. How to start advertising with facebook
Demographics for Facebook targeted adverts
Demographics are one of the most standard ad targeting segments, but Facebook does this better than most other companies. In particular, their location option allows you to target groups within a 10-mile radius, which is a much smaller area than many other companies. Here are the following demographic options you can select on Facebook targeted adverts:
- Location (including city, country, state/county)
- Spoken language
- Gender (although your options are men, women, or all)
- Sexual orientation
- Relationship status
- Employment (you can also use this option for specific B2B marketing)
Facebook targeted adverts allow you to advertise to specific industries, which is a massive help if your business is designed specifically for certain fields of employment. The options available are all those offered when you set up this option on your Facebook profile, and you can also target users by the type of business they run, including home business and small offices.
Parents and Facebook targeted adverts
This is another massive advantage for many business, and Facebook targeted adverts allow you to target different kinds of parents, including new parents, parents with children of certain ages (toddlers, newborns, adult children, etc.). This can also be cross-referenced against school locations and other factors, allowing for incredibly niche targeting.
This is again another very useful option, and allows you to target your desired political leaning. These options tend to be based off pages that users like, rather than self-confessed political interests. However, in the wake of recent developments in Facebook’s marketing strategies, these options have become much more transparent, although that shouldn’t affect many businesses.
This is one of the options on Facebook targeted adverts that really comes into its own. It uses information on the pages that people have liked, all of which are divided into categories. As an advertiser, you can then target your content at people with these specific interests, and can again combine multiple interests to target even very niche groups.
Facebook targeted adverts Behaviours
This is one of the most useful criteria on Facebook, and uses information that isn’t readily available to general users. This includes things like purchase history, search history, and others. You can do so much with this option, and the list of different behaviours is in the hundreds, if not thousands.
This is by no means an exhaustive list of the options available on Facebook, as that would require a full book’s worth of information. The purpose of this article is to give you a general idea of the areas you can cover with adverts, but the best advice is to explore all of your options and to play around with criteria until you’ve found the right niche.