Doing Keyword Research for Blog Posts

Researching the right keywords for your blog posts takes time and effort, but the results are well worth it. Ranking high on Google not only improves your website’s visibility, but it makes you a more trustworthy source of information. But how do you get there? Effective keyword research! In this article, we’ll be discussing the most effective methods of keyword research.

Keyword research is key

It might seem obvious, but poor keyword selection will result in poor ranking. But what counts as poor research? Well, picking random keywords is a good example, as is picking the most commonly searched terms.

Start by choosing the right keyword research tool. The most basic is the Google Research Planner, but this isn’t the best. Other free tools include Google Trends, Wordtracker Scout, and Answer the Public. These are all free, and a great place to start, but you’ll get more relevant results and more useful information with a paid-for tool.

Choose the right keywords

The most effective keyword research strategy is to choose phrases that are searched but don’t rank highly. There will be much less competition on these terms, making your chances of becoming visible much higher.

While there isn’t a golden rule for what counts as low searched terms, look for terms that only get a few hundred or thousand searches a month. While this might not sound good for you, it automatically results in less competition.

Building your post

Keyword research isn’t just about picking the right terms to include in your blog post. You also need to write content that people want to read, and actually gives them information they’re looking for. Follow these steps for effective blog posts that make the most out of your keyword research:

  1. Choose a strong topic. The post should all relate to this topic, and should be at least 300 words, but a better minimum is 500 words. However, longer is usually better.
  2. Decide what your most relevant keywords are. For example, if you’re writing a post about “the best flowers for a shady garden” then your main keywords could be “shade loving flowers” or “shady garden”.
  3. Use Google’s keyword tool to find long-tail versions of these keywords. These are basically longer versions of your main keywords, such as “what are the best flowers to grow in a shady garden?”
  4. Combine this with a bit of old-fashioned keyword research (Googling them). See how many results come up, and see what people are doing to get there.
  5. Throw in some LSIs (Latent Semantic Index). In short, these are the related search terms at the bottom of a search result, and are shown in bold. Including these in your post makes it easier for Google to identify your topic, which makes your work more legitimate.


Doing the right keyword research is crucial to ranking well on Google. While the method described above is a basic research method, much of your strategy will be down to trial and error. Experiment with different combinations of keywords, and always look for the ones with lower monthly searches. It’s these terms that’ll make your website more visible.Speak to an expert

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